Royal Billion

Royal Billion is a Urcean originating from the province of Goldvale and currently manufactured by the Upriver Brewing Company. It is the best selling variety of beer in Urcea and has both normal and light varieties, with the light beer being sold as "Royal Million".

Royal Billion is popularly referred to using the slang terms "billies" or "bills" while the light beer variant is referred to as a "miller".

Marketing
Royal Billion's slogan is "A great time!", which appears on most of its cans. The line is often used in commercials and is one of the best known marketing slogans in Urcea.

Royal Billion's most famous campaign ran throughout the 1960s and 70s and featured two talking beer steins, "Julius" and "Rurius". In the commercials, the two steins often undertake quests for the "King's hidden gold", only to reveal that the gold in question is Royal Billion beer.

The beer
Royal Billion is produced using barley malt, rice, water, hops and yeast.