Carzi: Difference between revisions
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| image_caption = | | image_caption = | ||
| former_name = Atero Carzi | | former_name = Atero Carzi | ||
| type = Subsidiary | | type = Subsidiary of [[Effrasă]] | ||
| industry = {{wpl|Fashion industry|Fashion}} | | industry = {{wpl|Fashion industry|Fashion}} and {{wpl|luxury goods}} | ||
| founded = 1908 | | founded = 1908 | ||
| founder = Alchisianco Carzi | | founder = Alchisianco Carzi | ||
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| hq_location_city = | | hq_location_city = | ||
| hq_location_country = | | hq_location_country = | ||
| key_people = | | key_people = {{ubl|Sanluca Michiotana (Chief Executive)|Rocto Morák (Creative Director)}} | ||
| products = {{hlist|{{wpl|Clothing}}|{{wpl|handbags}}|{{wpl|Fashion accessories|accessories}}|{{wpl|ready-to-wear}}|{{wpl|shoes}}|{{wpl|watches}}|{{wpl|jewelry}}}} | | products = {{hlist|{{wpl|Clothing}}|{{wpl|handbags}}|{{wpl|Fashion accessories|accessories}}|{{wpl|ready-to-wear}}|{{wpl|shoes}}|{{wpl|watches}}|{{wpl|jewelry}}}} | ||
| revenue = {{increase}} $ | | revenue = {{increase}} $8 billion | ||
| parent = [[Effrasă]] | | parent = [[Effrasă]] | ||
}} | }} | ||
Carzi sells its products through its standalone boutiques, as well as high-end departmental stores worldwide. The company has a strong presence in [[Levantia]] and [[Sarpedon]], and is known for its partnerships with other luxury brands and designers. | '''Carzi''', originally founded as '''Atero Carzi''', is a [[Caphirian]] luxury fashion house owned by the luxury goods conglomerate [[Effrasă]]. Founded in 1908 by Alchisianco Carzi, the house produces both haute couture-inspired artisanal collections and ready-to-wear collections, although it is best known today for its high-end accessories. The company's products are renowned for their quality and craftsmanship, with many pieces featuring intricate patterns and hand-stitched details. The company's iconic monogram symbol appears on most of its accessories, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, and jewelry. Carzi sells its products through its own standalone boutiques, as well as high-end departmental stores worldwide. The company has a strong presence in [[Levantia]] and [[Sarpedon]], and is known for its partnerships with other luxury brands and designers. | ||
In 2011, Carzi was acquired by the luxury goods conglomerate Effrasă. Despite the change in ownership, Carzi's commitment to quality and luxury remained unwavering, and the brand continued to flourish and diversify its product line. The fashion house consistently challenges the norm by experimenting with innovative materials and designs to create distinct and inventive products. As of 2030, Carzi operates 358 stores worldwide and employs a global workforce of 22,410, generating an estimated revenue of approximately $8 billion. Since the acquisition, Sanluca Michiotana, a member of the [[Carzi Estate]], has been serving as the Chief Executive of Carzi. The role of Creative Director has been held by Rocto Morák since 2020 | |||
== History == | == History == | ||
=== Founding and early years === | === Founding and early years=== | ||
[[File:Lucile creation in black, purple, silver and gold brocade combined with black lace, worn by Florence Walton.jpg|left|thumb|400x400px|The Voltieri gown, worn by socialite Mariscilla Sovaličalauri in 1915]] | [[File:Lucile creation in black, purple, silver and gold brocade combined with black lace, worn by Florence Walton.jpg|left|thumb|400x400px|The Voltieri gown, worn by socialite Mariscilla Sovaličalauri in 1915]] | ||
[[Alchisianco Carzi|Alchisianco Parico Carzi]] founded Atero Carzi in 1908 after studying at the prestigious Accademia di Belle Arti in [[Venceia]]. From the very beginning, he focused on creating luxurious garments that showcased the finest Caphirian craftsmanship, using high-quality fabrics such as silk, velvet, and intricate lace. Alchisianco quickly gained a reputation for his attention to detail, innovative designs, and ability to cater to the unique tastes of its wealthy clientele including aristocracy, royalty, and theatre stars. Some of his first designs included elegant gowns, tailored suits, and opulent outerwear. Many of these early pieces featured ornate embellishments, such as hand-sewn beadwork, embroidery, and appliqué. He also experimented with bold patterns and colors, making a statement in the Caphirian fashion scene. | [[Alchisianco Carzi|Alchisianco Parico Carzi]] founded Atero Carzi in 1908 after studying at the prestigious Accademia di Belle Arti in [[Venceia]]. From the very beginning, he focused on creating luxurious garments that showcased the finest Caphirian craftsmanship, using high-quality fabrics such as silk, velvet, and intricate lace. Alchisianco quickly gained a reputation for his attention to detail, innovative designs, and ability to cater to the unique tastes of its wealthy clientele including aristocracy, royalty, and theatre stars. Some of his first designs included elegant gowns, tailored suits, and opulent outerwear. Many of these early pieces featured ornate embellishments, such as hand-sewn beadwork, embroidery, and appliqué. He also experimented with bold patterns and colors, making a statement in the Caphirian fashion scene. | ||
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Alchisianco also designed series of elegant riding jackets and trousers designed for the [[Matello Estate]] in 1912. By the 1920s, he had established itself as one of the most prominent fashion designers in Caphiria, counting wealthy and influential clients from all over the country among his loyal client base. To meet the rising demand of its products, Alchisianco hired many sketch artists and fashion designers and opened his first mass ''atero'' (workshop) in 1932. These designers created ideas based on the "Carzi aesthetic" as well as executed drawings of designs as they were being created, as well as of the artist's own ideas for each season's output and for individual clients. Alchisianco critiqued them, adding notes, instructions, dates, and sometimes his own signature or initials, indicating he personally approved the design. | Alchisianco also designed series of elegant riding jackets and trousers designed for the [[Matello Estate]] in 1912. By the 1920s, he had established itself as one of the most prominent fashion designers in Caphiria, counting wealthy and influential clients from all over the country among his loyal client base. To meet the rising demand of its products, Alchisianco hired many sketch artists and fashion designers and opened his first mass ''atero'' (workshop) in 1932. These designers created ideas based on the "Carzi aesthetic" as well as executed drawings of designs as they were being created, as well as of the artist's own ideas for each season's output and for individual clients. Alchisianco critiqued them, adding notes, instructions, dates, and sometimes his own signature or initials, indicating he personally approved the design. | ||
===Post-War Resurgence=== | ===Post-War Resurgence === | ||
During the [[Second Great War]], Carzi was forced to halt production and focus on creating uniforms for the military. However, after the war, the company experienced a resurgence as Caphiria's economy recovered and demand for luxury goods increased. In the early 1940s, Carzi was commissioned to create a bespoke suit for Caphirian [[Prime Minister of Caphiria|Prime Minister]] [[Galdo Bertocca]] to wear during an important diplomatic meeting. The suit's refined design and flawless tailoring garnered widespread acclaim, and Carzi became a sought-after choice for high-profile clients. | During the [[Second Great War]], Carzi was forced to halt production and focus on creating uniforms for the military. However, after the war, the company experienced a resurgence as Caphiria's economy recovered and demand for luxury goods increased. In the early 1940s, Carzi was commissioned to create a bespoke suit for Caphirian [[Prime Minister of Caphiria|Prime Minister]] [[Galdo Bertocca]] to wear during an important diplomatic meeting. The suit's refined design and flawless tailoring garnered widespread acclaim, and Carzi became a sought-after choice for high-profile clients. | ||
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Carzi's Fall 1956 groundbreaking collection "''Futura''" is considered one of the most important shows of the 20th century as it showcased innovative designs that pushed the boundaries of fashion at the time. The collection featured futuristic silhouettes, cutting-edge materials, and bold color combinations, inspired by the optimism and technological advancements of the era, reflecting a forward-looking vision for the future. Carzi introduced sleek, streamlined shapes that deviated from the conventional styles of the time. The collection included structured, geometric forms and sculptural elements, creating a distinctive and modern aesthetic. The ''Futura'' collection experimented with new and innovative materials, such as metallic fabrics, transparent plastics, and synthetic textiles. These materials not only offered a unique visual appeal but also highlighted Carzi's commitment to embracing new technologies in fashion. Carzi also employed avant-garde construction methods in the ''Futura'' collection, utilizing techniques such as laser cutting, heat bonding, and ultrasonic welding. These advanced methods allowed the brand to create seamless, precise designs, that were revolutionary at the time. | Carzi's Fall 1956 groundbreaking collection "''Futura''" is considered one of the most important shows of the 20th century as it showcased innovative designs that pushed the boundaries of fashion at the time. The collection featured futuristic silhouettes, cutting-edge materials, and bold color combinations, inspired by the optimism and technological advancements of the era, reflecting a forward-looking vision for the future. Carzi introduced sleek, streamlined shapes that deviated from the conventional styles of the time. The collection included structured, geometric forms and sculptural elements, creating a distinctive and modern aesthetic. The ''Futura'' collection experimented with new and innovative materials, such as metallic fabrics, transparent plastics, and synthetic textiles. These materials not only offered a unique visual appeal but also highlighted Carzi's commitment to embracing new technologies in fashion. Carzi also employed avant-garde construction methods in the ''Futura'' collection, utilizing techniques such as laser cutting, heat bonding, and ultrasonic welding. These advanced methods allowed the brand to create seamless, precise designs, that were revolutionary at the time. | ||
===Expansion and Ready-to-Wear Collections=== | === Expansion and Ready-to-Wear Collections=== | ||
In the 1960s, under the leadership of Alchisianco's grandson [[Carzi Estate|Vadinandro Carzi]], Carzi embarked on a new phase of expansion and innovation. The brand recognized the growing demand for accessible luxury fashion and made a strategic decision to introduce ready-to-wear collections in addition to its haute couture offerings. This move allowed Carzi to reach a wider audience and cement its status as a fashion industry leader. | In the 1960s, under the leadership of Alchisianco's grandson [[Carzi Estate|Vadinandro Carzi]], Carzi embarked on a new phase of expansion and innovation. The brand recognized the growing demand for accessible luxury fashion and made a strategic decision to introduce ready-to-wear collections in addition to its haute couture offerings. This move allowed Carzi to reach a wider audience and cement its status as a fashion industry leader. | ||
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====Acquisition by Effrasă==== | ====Acquisition by Effrasă==== | ||
In 2011, Carzi was acquired by the luxury goods conglomerate Effrasă. Under the new ownership, Carzi has continued to thrive, expanding its global reach and continuing to create stunning, innovative designs. Carzi's 2015 couture collection featured a groundbreaking dress made from a sustainable, plant-based fabric. The dress showcased parent company Effrasă's commitment to environmental responsibility while maintaining the house's dedication to luxury and innovation. | In 2011, Carzi was acquired by the luxury goods conglomerate Effrasă. Under the new ownership, Carzi has continued to thrive, expanding its global reach and continuing to create stunning, innovative designs. Carzi's 2015 couture collection featured a groundbreaking dress made from a sustainable, plant-based fabric. The dress showcased parent company Effrasă's commitment to environmental responsibility while maintaining the house's dedication to luxury and innovation. | ||
=== Under Effrasă: 2011 to present=== | ===Under Effrasă: 2011 to present=== | ||
====Čeliani era==== | ==== Čeliani era==== | ||
====Morák era==== | ====Morák era==== | ||
==Creative directors== | == Creative directors == | ||
*Alchisianco Carzi - 1908 to 1942 | *Alchisianco Carzi - 1908 to 1942 | ||
*Rodelaro Carzi - 1942 to 1955 | *Rodelaro Carzi - 1942 to 1955 | ||
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*Azenesto Carzi - 1999 to 2008 | *Azenesto Carzi - 1999 to 2008 | ||
*Ardorio Corrađevendro - 2008 to 2011 | *Ardorio Corrađevendro - 2008 to 2011 | ||
* Iciro Raffacio Čeliani - 2011 to 2020 | *Iciro Raffacio Čeliani - 2011 to 2020 | ||
* Rocto Morák - 2020 to present | *Rocto Morák - 2020 to present | ||
==Products== | ==Products == | ||
Carzi is very attached to its traditional business model and rejects mass production, assembly lines, and mechanization. Carzi's goods are almost entirely made in Caphiria by hand in middle-sized workshops - still known as ''Ateros'' that emphasise high-quality manufacturing. Indeed, Carzi claims most items are fabricated from beginning to end by only one person, which is supposed to guarantee the quality and uniqueness of its products. The company licenses no products and keeps tight control over the design and manufacture of its vast inventory. The company will also repair any "naturally-occurring" damage to its products, allowing customers to bring their item into any Carzi store, where it will be shipped to a speciality workshop for repairs and reconditioning. | Carzi is very attached to its traditional business model and rejects mass production, assembly lines, and mechanization. Carzi's goods are almost entirely made in Caphiria by hand in middle-sized workshops - still known as ''Ateros'' that emphasise high-quality manufacturing. Indeed, Carzi claims most items are fabricated from beginning to end by only one person, which is supposed to guarantee the quality and uniqueness of its products. The company licenses no products and keeps tight control over the design and manufacture of its vast inventory. The company will also repair any "naturally-occurring" damage to its products, allowing customers to bring their item into any Carzi store, where it will be shipped to a speciality workshop for repairs and reconditioning. | ||
===Handbags=== | === Handbags=== | ||
Carzi is known for its handmade luggage and handbags. One of them might require 18 to 24 hours to produce. The construction of each Irisa bag, for example, requires 18 hours to fully realize. Carzi sources its leather come from all over the world. Customers may currently wait from six months to one year for delivery of one of the house's signature bags. | Carzi is known for its handmade luggage and handbags. One of them might require 18 to 24 hours to produce. The construction of each Irisa bag, for example, requires 18 hours to fully realize. Carzi sources its leather come from all over the world. Customers may currently wait from six months to one year for delivery of one of the house's signature bags. | ||
==In popular culture== | ==In popular culture== | ||