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'''Effrasă''' is a [[Caphirian]] | '''Effrasă''' is a [[Caphirian]] multinational corporation and conglomerate specializing in {{wpl|luxury goods}}. Effrasă is headquartered in the [[Iscasta|Iscasta Province]] of [[Caphiria]]. The company was formed in 1994 by [[Eranquino Tăncino]] when he bought the fashion house [[Resevain]] from fashion business magnate [[Aletonessio Mardichellesci]]. By 1999, Effrasă had transformed the brand into one of the most popular brands by hiring controversial creative directors for each season, which created a fervor over time as both publications and consumers wondered what would come out next. This success led to Effrasă acquiring more fashion houses, such as Disere and Âzal, as well as the beginning of its diversification into other luxury markets such as the wineries of Oruarão, Caccoppurà, and Ilo Garrafeira. | ||
In late 2001, Effrasă announced the acquisition of the iconic house [[Vevame Atelier]] for $7.5 billion, representing its then-largest acquisition. Effrasă hired Rosynthi Bălcentili, a relatively unknown designer at the time, to be the creative director for Vevame Atelier. Bălcentili was known for her dramatic and intricate shows and was known for her finely-tailored clothes as well as imaginative and sometimes controversial designs. Vevame Atelier's first show under Bălcentili was its Spring/Summer 2002 collection, in which she would be releasing its first men's line called ''Vevame Aize''. Effrasă spent over $150 million on the marketing campaign for the show and collection, spending months teasing the collection with images that featured the same model with something obstructing his face. A massive fifty-foot billboard in downtown Venceia and smaller twenty-five-foot billboards in other cities appeared seemingly overnight. When tickets for ''Septimana Modio Caphiria'' (Caphiria Fashion Week) went on sale, they sold out in record time due to the demand and interest surrounding Vevame Atelier. Effrasă announced it would have two primary shows: one large showcase of all of its brands and one event dedicated for Vevame Atelier. The mystery model for the ''Vevame Aize'' was revealed to be [[Constantinus I|Colrin Panther]], the then-''Princeps Juventatis'' (candidate for Imperatorship) and member of the [[Panther Estate]]. Over 22 million watched the fashion show live, with millions more seeing the billboards across the country with the future Imperator's face. Vevame Atelier became the most-talked-about fashion house in the world as a result of its Spring/Summer 2002 show and as a result, Effrasă's valuation increased exponentially. | In late 2001, Effrasă announced the acquisition of the iconic house [[Vevame Atelier]] for $7.5 billion, representing its then-largest acquisition. Effrasă hired Rosynthi Bălcentili, a relatively unknown designer at the time, to be the creative director for Vevame Atelier. Bălcentili was known for her dramatic and intricate shows and was known for her finely-tailored clothes as well as imaginative and sometimes controversial designs. Vevame Atelier's first show under Bălcentili was its Spring/Summer 2002 collection, in which she would be releasing its first men's line called ''Vevame Aize''. Effrasă spent over $150 million on the marketing campaign for the show and collection, spending months teasing the collection with images that featured the same model with something obstructing his face. A massive fifty-foot billboard in downtown Venceia and smaller twenty-five-foot billboards in other cities appeared seemingly overnight. When tickets for ''Septimana Modio Caphiria'' (Caphiria Fashion Week) went on sale, they sold out in record time due to the demand and interest surrounding Vevame Atelier. Effrasă announced it would have two primary shows: one large showcase of all of its brands and one event dedicated for Vevame Atelier. The mystery model for the ''Vevame Aize'' was revealed to be [[Constantinus I|Colrin Panther]], the then-''Princeps Juventatis'' (candidate for Imperatorship) and member of the [[Panther Estate]]. Over 22 million watched the fashion show live, with millions more seeing the billboards across the country with the future Imperator's face. Vevame Atelier became the most-talked-about fashion house in the world as a result of its Spring/Summer 2002 show and as a result, Effrasă's valuation increased exponentially. | ||