Prontoburger

From IxWiki
Revision as of 22:44, 19 October 2023 by Tierrador (talk | contribs)
Jump to navigation Jump to search
Prontoburger
Privately owned
IndustryRestaurant
Founded1986; 38 years ago (1986)
FounderEgloresio Orlani
Headquarters
Prisamarina
,
Number of locations
1,080
Key people
Egloresio Orlani (Chairman)
Sivino Orlani(CEO)
ProductsFast food
(hamburgers • french fries • milkshakes • salads • desserts)
Coffee beverages • Baked goods • Sandwiches
Revenue$1.9 billion (2020)
Number of employees
11,700(2020)

Prontoburger (often referred to as just Pronto) is a fast food chain based in Prisamarina, Tierrador. It is the largest hamburger chain restaurant in Tierrador, controlling a larger market share than its biggest rival, Urcea-based NoWaiter. Historically only operating in Tierrador, since 2010 it has expanded into foreign markets, most notably Alstin and Asteria. Prontoburger offers various fast food items, such as hamburgers, fries, salads and desserts such as milkshakes or soft serve. Since 2003, Prontocafes were also established with the Prontoburger brand to sell various pastries and offers various speciality coffees. Closely working with gas stations in Tierrador, they can often be found in gas stations located near highways.

History

The founder and current chairman, Egloresio Orlani, had run a barbecue grill in his hometown of Dalora for two decades prior to the founding of Prontoburger. Visiting his son Sivino Orlani in Urcea for his graduation in 1983, he took note of the local NoWaiter restaurant chain, which he hadn't seen in Aciria. The quickly produced and served food interested him, and during his visit, he exclusively ate at NoWaiter to inspect its menu. Following his return to Aciria, he began experimenting by adding hamburgers to the menu of his barbecue. They became a hit with the local youth, and eventually in three years, Orlani founded the first Prontoburger down the street from his barbecue restaurant.

By 2002 Prontoburger had become a nationally recognised brand and the largest fast food chain in the country, absorbing its domestic competitor Mealz in 2001. Absorbing Mealz gave Prontoburger a foothold in areas of the country where it hadn't been in before. In 2003 following a merger with a coffee chain known as Coniglio, Prontocafe was founded in Coniglio locations.

Products