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NoWaiter: Difference between revisions
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Restaurant design
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(Restaurant design) |
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| successor = | | successor = | ||
| foundation = 1950 | | foundation = 1950 | ||
| founder = | | founder = Dan Ernaro | ||
| defunct = <!-- {{End date|YYYY|MM|DD}} --> | | defunct = <!-- {{End date|YYYY|MM|DD}} --> | ||
| location_city = [[Urceopolis (City)|Urceopolis]] | | location_city = [[Urceopolis (City)|Urceopolis]] | ||
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==Restaurants== | ==Restaurants== | ||
Most NoWaiter restaurants from before 1968 were single or two-room fast food stands with a kitchen optimized using the principles of {{wp|mass production}}; most restaurants had an attached bathroom or outhouse for the employees, and many also had an adjoining office for the manager or franchise owner. Beginning in the late 1960s, many of these simple stands had small dining rooms added on, creating a design that became popularly known as "drive-through hodge podge". No standardized design existed for restaurants until 1974, and accordingly some drive-through hodge podges were deliberately built that way, while some generic restaurant designs were also employed. From 1974 until 1984, a standard restaurant design employing a semi-circle was used, with the flat side holding the kitchen and drive-through window and the rounded portion holding the dining room. In 1984, the restaurant design was rapidly changed to resemble the two arrows from above, with the pointed end being used as the drive through side. The "two arrows from above" style proved popular and relatively easy to emulate, with thousands being constructed over the next two decades until a more generic design was adopted in 2002. The two arrows restaurants were supplemented with inside playgrounds, known as "Arrow Castles", beginning in 1990. The post-2002 designs no longer included Arrow Castles but increasingly began to incorporate self-serve coffee stations and other innovations intended to improve the experience of breakfast customers. | |||
==Marketing== | ==Marketing== | ||
NoWaiter's "Three Beef Guarantee" commercial campaign from the 1980s was extremely successful and the "Three Beefs" became central to the stated ethos of the company and its menu offerings. The initial commercial featured a family quarreling over what kind of beef they wanted for dinner, but once they pulled up to NoWaiter in their vehicle, each ordered a different item - a hot dog, a hamburger, and a corned beef sandwich - and ended the commercial happy. Three beef features heavily in the company's marketing materials through the 21st century. The campaign has been heavily criticized by nutritionists, citing that many of NoWaiter's products - especially in the hot dog line - feature almost no beef. A 2026 response from the company indicated that "beef is a state of mind", a statement that was heavily debated in society generally and online specifically. | NoWaiter's "Three Beef Guarantee" commercial campaign from the 1980s was extremely successful and the "Three Beefs" became central to the stated ethos of the company and its menu offerings. The initial commercial featured a family quarreling over what kind of beef they wanted for dinner, but once they pulled up to NoWaiter in their vehicle, each ordered a different item - a hot dog, a hamburger, and a corned beef sandwich - and ended the commercial happy. Three beef features heavily in the company's marketing materials through the 21st century. The campaign has been heavily criticized by nutritionists, citing that many of NoWaiter's products - especially in the hot dog line - feature almost no beef. A 2026 response from the company indicated that "beef is a state of mind", a statement that was heavily debated in society generally and online specifically. | ||