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NoWaiter: Difference between revisions
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==Marketing== | ==Marketing== | ||
NoWaiter's "Three Beef Guarantee" commercial campaign from the 1980s was extremely successful and the "Three Beefs" became central to the stated ethos of the company and its menu offerings. The initial commercial featured a family quarreling over what kind of beef they wanted for dinner, but once they pulled up to NoWaiter in their vehicle, each ordered a different item - a hot dog, a hamburger, and a corned beef sandwich - and ended the commercial happy. Three beef features heavily in the company's marketing materials through the 21st century. The campaign has been heavily criticized by nutritionists, citing that many of NoWaiter's products - especially in the hot dog line - feature almost no beef. | NoWaiter's "Three Beef Guarantee" commercial campaign from the 1980s was extremely successful and the "Three Beefs" became central to the stated ethos of the company and its menu offerings. The initial commercial featured a family quarreling over what kind of beef they wanted for dinner, but once they pulled up to NoWaiter in their vehicle, each ordered a different item - a hot dog, a hamburger, and a corned beef sandwich - and ended the commercial happy. Three beef features heavily in the company's marketing materials through the 21st century. The campaign has been heavily criticized by nutritionists, citing that many of NoWaiter's products - especially in the hot dog line - feature almost no beef. In face of mounting criticisms, the company sent a reply tweet to [[Lucás Atri]] on 18 September 2026, "beef is a state of mind", a statement that was heavily debated in society generally and online specifically. | ||
Beginning in the 1980s, NoWaiter began to refit many of its restaurants with the golden arrows, which the company states "signifies the productive, on-the-go consumer that we cater to". Across the country, large golden arrow signs atop signposts can be seen along many major roadways, and "the golden arrows" is sometimes used as a euphemism for NoWaiter. | Beginning in the 1980s, NoWaiter began to refit many of its restaurants with the golden arrows, which the company states "signifies the productive, on-the-go consumer that we cater to". Across the country, large golden arrow signs atop signposts can be seen along many major roadways, and "the golden arrows" is sometimes used as a euphemism for NoWaiter. | ||