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'''Effrasă''' is a [[Caphirian]] holding multinational corporation and conglomerate specializing in {{wpl|luxury goods}}. Effrasă is headquartered in the [[Iscasta|Iscasta Province]] of [[Caphiria]]. The company was formed in 1994 by [[Eranquino Tăncino]] when he bought the fashion house [[Resevain]] from fashion business magnate [[Aletonessio Mardichellesci]]. By 1999, Effrasă had transformed the brand into one of the most popular brands by hiring controversial creative directors for each season, which created a fervor over time as both publications and consumers wondered what would come out next. This success led to Effrasă acquiring more fashion houses, such as Disere and Azal, as well as the beginning of its diversification into other luxury markets such as the wineries of Oruarão, Caccoppurà, and Ilo Garrafeira.  
'''Effrasă''' is a [[Caphirian]] multinational conglomerate specializing in {{wpl|luxury goods}}. The company was formed in 1994 when entrepreneur [[Eranquino Tăncino]] acquired the struggling fashion house [[Resevain]] from [[Aletonessio Mardichellesci]], a business magnate in the fashion industry. By 1999, Tăncino had transformed Resevain into a worldwide-known brand by hiring controversial creative directors for each season, generating excitement from the fashion industry as well as consumers. Following the success of Resevain, Effrasă acquired more fashion houses, including [[Disere]] and [[Âzal]], and diversified into other luxury markets.  


In late 2001, Effrasă announced the acquisition of the iconic house [[Vevame Atelier]] for $7.5 billion, representing its then-largest acquisition. Effrasă hired Rosynthi Bălcentili, a relatively unknown designer at the time, to be the creative director for Vevame Atelier. Bălcentili was known for her dramatic and intricate shows and was known for her finely-tailored clothes as well as imaginative and sometimes controversial designs. Vevame Atelier's first show under Bălcentili was its Spring/Summer 2002 collection, in which she would be releasing its first men's line called ''Vevame Aize''. Effrasă spent over $150 million on the marketing campaign for the show and collection, spending months teasing the collection with images that featured the same model with something obstructing his face. A massive fifty-foot billboard in downtown Venceia and smaller twenty-five-foot billboards in other cities appeared seemingly overnight. When tickets for ''Septimana Modio Caphiria'' (Caphiria Fashion Week) went on sale, they sold out in record time due to the demand and interest surrounding Vevame Atelier. Effrasă announced it would have two primary shows: one large showcase of all of its brands and one event dedicated for Vevame Atelier. The mystery model for the ''Vevame Aize'' was revealed to be [[Constantinus I|Colrin Panther]], the then-''Princeps Juventatis'' (candidate for Imperatorship) and member of the [[Panther Estate]]. Over 22 million watched the fashion show live, with millions more seeing the billboards across the country with the future Imperator's face. Vevame Atelier became the most-talked-about fashion house in the world as a result of its Spring/Summer 2002 show and as a result, Effrasă's valuation increased exponentially.  
Effrasă controls 40 subsidiaries across five divisions - Fashion, Wines and Spirits, Perfumes, Watches and Jewelry, and Activities. It is the largest luxury goods company in Caphiria and one of the largest in the world, with annual revenues of over $75 billion and owning some of the world's most prestigious brands. From the company's founding in 1994 to 2024, Tăncino was Chairman and Chief Executive however, he resigned to pursue a political career. He maintains the title of Executive Advisor. Tăncino's longtime business partner Aurenzo Polutierrapé has been Chief Executive since 2024. In 2027, Aidrela Veri was hired as the first Global Creative Director.  
== History ==
Effrasă was formed in 1994 when founder Eranquino Tăncino acquired the fashion house [[Resevain]] from business magnate [[Aletonessio Mardichellesci]]. Tăncino transformed the brand into a popular and sought-after name by hiring controversial creative directors for each season, generating excitement among both publications and consumers.


Today, Effrasă controls 40 subsidiaries across five divisions - Fashion, Wines and Spirits, Perfumes, Watches and Jewelry, and Activities. It is the largest luxury goods company in Caphiria and one of the largest in the world with annual revenues of over $70 billion and owning some of the world's most prestigious brands. Eranquino Tăncino was Chairman and Chief Executive from its founding in 1994 until 2024, where he resigned to pursue his political career. Longtime business partner Aurenzo Polutierrapé was named Chairman in Tăncino's place, although Tăncino still maintains the title of Executive Advisor as well as his board seat.
In 2001, Effrasă announced its largest acquisition at the time, purchasing iconic house [[Vevame Atelier]] for $7.5 billion. The company hired Rosynthi Bălcentili, a then-relatively unknown designer, as the creative director for Vevame Atelier. Bălcentili's dramatic and intricate shows, as well as her finely-tailored and imaginative designs, garnered attention and helped elevate the brand. The Spring/Summer 2002 collection for Vevame Atelier, which included the first men's line called Vevame Aize, featured a massive $100 million marketing campaign with massive billboards and a highly-anticipated reveal of the mystery model, a young [[Constantinus I]], the then-''Princeps Juventatis''. The campaign's success led to record-breaking ticket sales for ''Septimana Modio Caphiria'' (Caphiria Fashion Week) and increased Effrasă's valuation exponentially.
== Corporate structure ==
=== Board of Directors ===
=== Executive leadership ===
== Subsidiaries ==
A partial list of best-known brands and subsidiaries of Effrasă:
{{Col-begin}}
{{Col-break}}
; Fashion
* [[ Resevain]]
* [[Vevame Atelier]]
* [[Disere]]
* [[Âzal]]
* [[Carzi]]


{{Col-break}}
; Wines and spirits
* Oruarão
* Caccoppurà
* Ilo Garrafeira


{{Col-break}}
; Perfumes and cosmetics
* A Company
* A Company
{{Col-break}}
; Watches and jewelry
* A Company
* A Company
* A Company
* A Company
{{Col-break}}
; Activities
* A Company
* A Company
{{col-end}}
== Financial data ==
== Controversy ==
== See also ==
[[Category:Caphiria]]
[[Category:Caphiria]]
[[Category:Companies in Caphiria]]
[[Category:Companies in Caphiria]]
[[Category:Companies]]
[[Category:Companies]]

Latest revision as of 18:45, 18 June 2023

Effrasă
Company typePublic (Sodesteri)
EFF
IndustryLuxury goods
Founded1994; 22 years ago
FounderEranquino Tăncino
Headquarters
Valenaro
,
Iscasta Province, Caphiria
Area served
Worldwide
Key people
Aurenzo Polutierrapé (Chairman)
Aidrela Veri (Global Creative Director)
Eranquino Tăncino (Executive Advisor)
Products
ServicesDepartment stores
RevenueIncrease $73.3 billion (2024)
Increase $15.5 billion (2024)
Total assets$150.2 billion (2024)
Total equityIncrease $24.7 billion (2024)
Number of employees
387,478

Effrasă is a Caphirian multinational conglomerate specializing in luxury goods. The company was formed in 1994 when entrepreneur Eranquino Tăncino acquired the struggling fashion house Resevain from Aletonessio Mardichellesci, a business magnate in the fashion industry. By 1999, Tăncino had transformed Resevain into a worldwide-known brand by hiring controversial creative directors for each season, generating excitement from the fashion industry as well as consumers. Following the success of Resevain, Effrasă acquired more fashion houses, including Disere and Âzal, and diversified into other luxury markets.

Effrasă controls 40 subsidiaries across five divisions - Fashion, Wines and Spirits, Perfumes, Watches and Jewelry, and Activities. It is the largest luxury goods company in Caphiria and one of the largest in the world, with annual revenues of over $75 billion and owning some of the world's most prestigious brands. From the company's founding in 1994 to 2024, Tăncino was Chairman and Chief Executive however, he resigned to pursue a political career. He maintains the title of Executive Advisor. Tăncino's longtime business partner Aurenzo Polutierrapé has been Chief Executive since 2024. In 2027, Aidrela Veri was hired as the first Global Creative Director.

History

Effrasă was formed in 1994 when founder Eranquino Tăncino acquired the fashion house Resevain from business magnate Aletonessio Mardichellesci. Tăncino transformed the brand into a popular and sought-after name by hiring controversial creative directors for each season, generating excitement among both publications and consumers.

In 2001, Effrasă announced its largest acquisition at the time, purchasing iconic house Vevame Atelier for $7.5 billion. The company hired Rosynthi Bălcentili, a then-relatively unknown designer, as the creative director for Vevame Atelier. Bălcentili's dramatic and intricate shows, as well as her finely-tailored and imaginative designs, garnered attention and helped elevate the brand. The Spring/Summer 2002 collection for Vevame Atelier, which included the first men's line called Vevame Aize, featured a massive $100 million marketing campaign with massive billboards and a highly-anticipated reveal of the mystery model, a young Constantinus I, the then-Princeps Juventatis. The campaign's success led to record-breaking ticket sales for Septimana Modio Caphiria (Caphiria Fashion Week) and increased Effrasă's valuation exponentially.

Corporate structure

Board of Directors

Executive leadership

Subsidiaries

A partial list of best-known brands and subsidiaries of Effrasă:

Financial data

Controversy

See also

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