Effrasă

Effrasă

Type	Public (Sodesteri)
Traded as	EFF
Industry	Luxury goods
Founded	1994; 22 years ago
Founder	Eranquino Tăncino
Headquarters	Valenaro , Iscasta Province, Caphiria
Area served	Worldwide
Key people	Aurenzo Polutierrapé (Chairman) Aidrela Veri (Global Creative Director) Eranquino Tăncino (Executive Advisor)
Products	Clothing cosmetics fashion accessories jewelry perfumes spirits watches wines
Services	Department stores
Revenue	$73.3 billion (2024)
Net income	$15.5 billion (2024)
Total assets	$150.2 billion (2024)
Total equity	$24.7 billion (2024)
Number of employees	387,478

Effrasă is a Caphirian multinational corporation and conglomerate specializing in luxury goods. Effrasă is headquartered in the Iscasta Province of Caphiria. The company was formed in 1994 by Eranquino Tăncino when he bought the fashion house Resevain from fashion business magnate Aletonessio Mardichellesci. By 1999, Effrasă had transformed the brand into one of the most popular brands by hiring controversial creative directors for each season, which created a fervor over time as both publications and consumers wondered what would come out next. This success led to Effrasă acquiring more fashion houses, such as Disere and Âzal, as well as the beginning of its diversification into other luxury markets such as the wineries of Oruarão, Caccoppurà, and Ilo Garrafeira.

In late 2001, Effrasă announced the acquisition of the iconic house Vevame Atelier for $7.5 billion, representing its then-largest acquisition. Effrasă hired Rosynthi Bălcentili, a relatively unknown designer at the time, to be the creative director for Vevame Atelier. Bălcentili was known for her dramatic and intricate shows and was known for her finely-tailored clothes as well as imaginative and sometimes controversial designs. Vevame Atelier's first show under Bălcentili was its Spring/Summer 2002 collection, in which she would be releasing its first men's line called Vevame Aize. Effrasă spent over $150 million on the marketing campaign for the show and collection, spending months teasing the collection with images that featured the same model with something obstructing his face. A massive fifty-foot billboard in downtown Venceia and more miniature twenty-five-foot billboards in other cities appeared seemingly overnight. When tickets for Septimana Modio Caphiria (Caphiria Fashion Week) went on sale, they sold out in record time due to the demand and interest surrounding Vevame Atelier. Effrasă announced it would have two primary shows: one large showcase of all of its brands and one event dedicated to Vevame Atelier. The mystery model for the Vevame Aize was revealed to be Colrin Panther, the then-Princeps Juventatis (candidate for Imperatorship) and member of the Panther Estate. Over 22 million watched the fashion show live, with millions more seeing the billboards across the country with the future Imperator's face. Vevame Atelier became the most-talked-about fashion house in the world as a result of its Spring/Summer 2002 show, and as a result, Effrasă's valuation increased exponentially.

Today, Effrasă controls 40 subsidiaries across five divisions - Fashion, Wines and Spirits, Perfumes, Watches and Jewelry, and Activities. It is the largest luxury goods company in Caphiria and one of the largest in the world, with annual revenues of over $70 billion and owning some of the world's most prestigious brands. Eranquino Tăncino was Chairman and Chief Executive from its founding in 1994 until 2024 when he resigned to pursue his political career. Longtime business partner Aurenzo Polutierrapé was named Chairman in Tăncino's place, although Tăncino still maintains the title of Executive Advisor and his board seat.

Subsidiaries

Wines and spirits

• Ao Yun
• Ardbeg
• Belvedere
• Bodega Numanthia
• Cape Mentelle
• Chandon
• Château d'Esclans
• Château Cheval Blanc
• Château d'Yquem
• Cheval des Andes
• Clos des Lambrays
• Cloudy Bay
• Colgin Cellars
• Dom Pérignon
• Glenmorangie
• Hennessy
• Krug
• Mercier
• Moët & Chandon
• Newton Vineyard
• Ruinart
• Terrazas de los Andes
• Veuve Clicquot
• Volcan de mi Tierra
• Woodinville

Fashion and leather goods

• Berluti
• Birkenstock
• Celine
• Christian Dior
• Emilio Pucci
• Fendi
• Givenchy
• JW Anderson
• Kenzo
• Loewe
• Loro Piana
• Louis Vuitton
• Marc Jacobs
• Moynat
• Off-White
• Patou
• Phoebe Philo
• Rimowa
• Stella McCartney

Perfumes and cosmetics

• Acqua di Parma
• Benefit Cosmetics
• BITE Beauty
• Cha Ling
• Fenty Beauty by Rihanna
• Fresh Beauty
• Parfums Givenchy
• Guerlain
• Kenzo Parfums
• KVD Vegan Beauty
• Maison Francis Kurkdjian
• Make Up For Ever
• Marc Jacobs Beauty
• Officine Universelle Buly
• Ole Henriksen
• Parfums Christian Dior
• Perfumes Loewe
• Sephora

Watches and jewelry

• Bulgari
• Chaumet
• Daniel Roth
• Fred
• Hublot
• Repossi
• TAG Heuer
• Tiffany & Co.
• Zenith

Selective retailing

• DFS
• La Grande Epicerie
• La Samaritaine
• Le Bon Marché
• Starboard Cruise Services

Other activities

• Belmond
• Maisons Cheval Blanc
• Connaissance des Arts
• Cova
• Investir
• Jardin d'Acclimatation
• Le Parisien
• Les Echos
• Radio Classique
• Royal Van Lent