Coria Clux

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Coria Clux
Subsidiary
IndustryFast food restaurant
Founded1964
FounderJames Nialla
Headquarters,
Number of locations
22,862 restaurants
Area served
Worldwide
Number of employees
Approximately 1.5 million, including franchised employees

Coria Clux is a Urcean multinational fast food corporation, founded in 1964 in Coria, the Cape. It is the largest fried chicken chain and largest pancake chain in Urcea, and it is the second largest fast-food chain overall behind NoWaiter. It is a subsidiary of Lorneg Holdings.

History

Coria Clux was founded by James Nialla in 1964 as a fried chicken stand emphasizing fast delivery of product. By 1967, the fried chicken was popular such that the model of delivery was outpaced by the need, and Nialla began to adapt NoWaiter innovations including a drive through portion of the restaurant. This model proved popular and viable, and Nialla opened fourteen new restaurants by 1972. Expansion continued out of the Cape, which had thirty restaurants in 1975, into neighboring provinces where it became popular, especially in the provinces of the Urcean frontier. The "original" Coria Clux, as it would come to be called, reached a peak of 85 restaurants in January 1980. Later that year, it was sold to Lorneg Holdings. Due to the success and business model employed by Nialla, the company was extremely liquid. Accordingly, later that year Coria Clux acquired Flatcakes, a hybrid fast-food and family dining establishment which offered varieties of pancakes and had about 150 restaurants nationwide. This acquisition was essentially a merger and greatly transformed the scope of products offered by Coria Clux. The form and format of Flatcakes was adopted by the brand with fried chicken additions to the menu. Most Coria Clux locations were subsequently transformed into the new merged style of restaurant, with a requirement providing for the transition by 1990. The acquisition greatly enhanced the fortunes of Coria Clux, and it transitioned from a middling chain to the second largest fast food chain by 2002.

Products

Breakfast menu

Coria Clux's breakfast menu is primarily focused on sit-down pancake offerings with four types of fried chicken breakfast sandwiches available for drive through and one specialty item known as the Clux Rex. The majority of breakfast items offered are holdovers of the Flatcakes menu, with drive through options developed throughout the 1980s to adapt to Clux's original restaurant model.

Drive through menu

The Clux Rex is a pancake made in such a way that small, popcorn-chicken like nuggets are embedded within the batter when the pancake is made; the nuggets are spread out such that the now-famous "A Clux in Every Bite!" is achieved, ensuring uniform chicken spread throughout the pancake. The Clux Rex is then tightly wrapped and sealed together by means of a proprietary "dry syrup" product, which replicates the taste and feeling of maple syrup while keeping the Clux Rex tightly wrapped. Introduced in 1987, the Clux Rex is Coria Clux's most popular drive through breakfast item. Seasonal varieties of the Clux Rex are also offered, such as strawberry flavor included within the pancake itself during the spring and the Nog Rex offered in December, with strong hints of eggnog flavoring included within the pancake.

Four other sandwiches are also on the breakfast drive through menu; a plain fried chicken sandwich on a biscuit; a fried chicken sandwich with a round egg on a biscuit; a chicken and egg sandwich with the "dry syrup" product included, and a fried chicken sandwich on a small pancake-like bun with dry syrup included.

Sitdown menu

Coria Clux locations offer a wider variety of options as part of their sitdown breakfast menu, and many of them are original Flatcakes recipes. As part of the acquisition agreement, all pancake offerings within Coria Clux retain the "Flatcakes" name. Many different styles of Flatcakes are offered, with various toppings, flavored syrups, and options such as chocolate chips. A variety of sides, mainly fries, hash browns, sausage, or bacon are available.

Lunch and dinner menu

Restaurants

Marketing