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The '''Ocaso Agency''' is a full service modeling and talent agency | {{Infobox company | ||
| name = Ocaso Agency | |||
| logo = Ocaso-logo2.svg | |||
| type = Private | |||
| industry = {{wpl|Modeling agency|Modeling}} and {{wpl|talent agent|talent agency}} | |||
| founded = 1982; 55 years ago | |||
| founder = Isanto Ocaso | |||
| hq_location_city = [[Venceia]] | |||
| hq_location_country = [[Caphiria]] | |||
| area_served = Worldwide | |||
| key_people = {{ubl|Isanto Ocaso <small>(Chairman Emeritus)</small>|[[Ansalvo Mihăileius]] <small>(President)</small>|[[Niccolò Martes]] <small>(Creative Director)</small>}} | |||
| revenue = {{increase}} $3 billion | |||
| num_employees = 3,188 | |||
| subsid = {{ubl|[[Astare Institute]]|[[Cepătro Center]]|Intrei Media|Ocaso Foundation|Ocaso Publishing|Sicaru}} | |||
| divisions = {{ubl|Artists|Consulting|Digital|Events & Media|Fashion|Film|Marketing|Music|Licensing|News & Broadcast|Speakers|Ocaso Sports|Ocaso SEWM|TV}} | |||
}} | |||
The '''Ocaso Agency''' is a full-service modeling and talent agency representing artists and other professionals across the entertainment industry. Headquartered in [[Venceia]], [[Caphiria]], the company has additional offices in [[Castra Osaniovo]], Hyduna, Ceará, and Pivoli. Founded in [[1982]] by Isanto Ocaso, it currently provides full-service representation and management to models, entertainers, artists, musicians, and athletes. The Ocaso Agency also has divisions focused on film, television, sports, digital, books, music, video games, branding and licensing, speaking, marketing, fine arts, news, and broadcasting, among others. | |||
Today, the Ocaso Agency is one of the largest agencies in the world, with over 1,000 agents representing some of the highest-paid supermodels, athletes, actors, and entertainers in the world. The company also offers an array of services such as brand management, film financing, packaging, licensing, marketing, strategic management, and venture capital financing for companies. Currently, the Ocaso Agency has approximately 3,100 employees worldwide. While its financials are not publicly disclosed, a 2025 tax filing disclosed $3 billion in revenue. | |||
==History== | ==History== | ||
===Formation=== | |||
The Ocaso Agency was founded in 1982 by Isanto Ocaso in order to manage his wife, model [[Kalia Ocaso]]. She would utilize her status to bring several high-profile models to the company. By 1989, it was already one of the fastest-growing modeling agencies, with publications singling out its reputation for "quick thinking, ferocity and barely bridled ambition". | |||
=== 1984-1989: Establishment and growth=== | |||
=== 1990-2005: International expansion=== | |||
In 1990, [[Ansalvo Mihăileius]] joined the agency as the creative director; at the time, boutique agencies fell out of favor with models due to payment issues and Mihăileius was outspoken in giving models the financial security they needed. This allowed the agency to rapidly expand its roster and with Mihăileius' decision to sign models without regard to traditional height, weight, race, age requirements, or other factors that historically have prevented diversity in model casting, it put the Ocaso Agency in the international spotlight. | |||
In 1997, Ocaso partnered with Alloy Recordings to launch a pilot program that matched music artists with international brands. After Alloy Recordings was sold to [[Petalstone|Petalstone Music]] in 1999, the Ocaso Agency became the exclusive talent agency for all of PME, operating under its Artists Division. This partnership allowed the Ocaso Agency to leverage its talent roster with its brand roster, effectively giving it a monopoly within the industry. | |||
In December 1999, the firm opened an office in [[São Andreas]], [[Cartadania]]. Additionally, in 2003, Ocaso launched Modere, a talent and commercial agency that represents models and actors for film, commercials, and television. | |||
The Ocaso Agency went through a corporate restructuring in 2005, with founder Isanto Ocaso stepping down as President and Mihăileius assuming full responsibility for the company now. Mihăileius brought in top television and cinema agents to help solidify its standing as a full-service agency. The talent roster of the agency grew dramatically during the next decade, with high profile signings like Davidio Danzi, Leonzio Sarro, Christian Verninac, Katia Crépin, Chico Carreira, and Apolônia Álvares. | |||
===2005-2017: The Early Mihăileius Era=== | |||
By 2005, The Ocaso Agency had become one of the industry's fastest-growing talent agencies. The company went on a string of high-profile acquisitions, notably Sicaru, which had multiple business units with services ranging from the sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined to form Ocaso Sports, while the association management division was renamed Ocaso Associations. | |||
When [[Juno]], a [[Sodesterium|private corporate entity]] owned by business tycoons [[Alexandus Venio II]] and [[Sando Porza]], acquired [[Petalstone Group|Petalstone Inc]]. in 2009, the Ocaso Agency was already well into several multi-year agreements with various subsidiaries. Mihăileius wanted to ensure the agreements would be honored and met with Venio II and Porza, who were both impressed with Mihăileius' shrewdness and business acumen. The following year in 2010, Mihăileius announced that the Ocaso Agency would be entering into a historic two-decade partnership with [[Petalstone Pictures]] and [[Petalstone Music]] for exclusive talent management and representation rights. | |||
In | In 2015, Mihăileius was quoted in a Financial Times profile about the company saying, "We built a culture where people are rewarded for taking risks. We are the best at what we do because we love what we do, and that extends all the way from me leading the company in the right direction to our interns who remind us what it's like to have unbridled passion and hunger". Mihăileius implemented several leadership strategies to boost the productivity of their agents, most notably, the "Farmhouse" training program. | ||
Beginning in 2016, the Ocaso Agency began representing athletes from the [[Gladiatorial Combat League]], [[Caphirian Imperial League|Imperial League]], and the [[Caphirian Basketball Association]]. | |||
== | The company continued to expand and grew to include several subsidiary companies and expanded divisions. Fortuna Magazine named president Ansalvo Mihăileius as their 2015, 2016, and 2017 "Businessperson of the Year" list, acknowledging their corporate growth strategies. Mihăileius had previously been recognized as a 21st-century "super-agent" by other reputable publications. | ||
===2018-2023: The Late Mihăileius Era=== | |||
In 2018, the company launched several initiatives: the [[Astare Institute]], a private educational institution specializing in sports training and serves as the training and competition venue for amateur and professional teams, and the Cepătro Center, a host site for a variety of events and a hub for sports performance research and innovation. It also launched [[Intrei Media]], a joint-venture media company that distributes over 32,000 hours of content—originating from more than 200 clients and events—to major global broadcasters annually, across all forms of media including TV, audio, fixed media, inflight and closed circuit, broadband and mobile. | |||
In mid- | In mid-2019, preliminary discussions were being held that Ocaso Agency was exploring the option of filing for an IPO the following year. The initially filed paperwork indicated that the company was valued at $2.2 billion, but the company delayed and ultimately canceled its plans for public offering. In a statement, Mihăileius said, "The Ocaso Agency will continue to evaluate the timing for the proposed offering as market conditions develop." | ||
In early 2020, the agency announced it had renewed its contract with Petalstone for another decade. In August of that year, the company partnered with Argia Publishing to create a new publishing imprint called Ocaso Publishing to publish books by internet entertainers. | |||
On 1 December 2020, founder Isanto Ocaso sold his remaining stake in the company to Mihăileius, who now assumed the role of President. Ocaso was given the honorary title "chairman emeritus" and remains on the board of directors. To replace him as Creative Director, Mihăileius hired [[Niccolò Martês]], who was previously the creative director at [[Âzal]]. | |||
In March | In March 2022, the Ocaso Agency was among several companies invited to join the [[Admiral Fund]], an invitation-only fund by investment banking firm [[Porza Malercani Capital]]. This was done to give the agency and its clients guidance on investments in the media and entertainment sector. The agency also partnered with Porza Malercani Capital to make a Sports & Entertainment Wealth Management Division (Ocaso SEWM) dedicated to advising, coaching, and assisting professional athletes and entertainers with money management and investment guidance. Today, Ocaso SEWM manages contracts worth more than $2 billion for about 50 high-level athletes. | ||
===2023-present=== | |||
The Ocaso Agency has been listed as one of the Top 10 Most Innovative Companies each year since 2023 and continues to find ways to innovate or expand within the media industry. Today, it represents and manages over 2,500 models, celebrities, artists, athletes, and content creators worldwide. | |||
[[Category:Companies]] | |||
[[Category:Companies in Caphiria]] | |||
[[Category:Caphiria]] | |||
Latest revision as of 20:46, 31 December 2023
 | |
| Company type | Private |
|---|---|
| Industry | Modeling and talent agency |
| Founded | 1982; 55 years ago |
| Founder | Isanto Ocaso |
| Headquarters | , |
Area served | Worldwide |
Key people |
|
| Revenue |  $3 billion |
Number of employees | 3,188 |
| Divisions |
|
| Subsidiaries |
|
The Ocaso Agency is a full-service modeling and talent agency representing artists and other professionals across the entertainment industry. Headquartered in Venceia, Caphiria, the company has additional offices in Castra Osaniovo, Hyduna, Ceará, and Pivoli. Founded in 1982 by Isanto Ocaso, it currently provides full-service representation and management to models, entertainers, artists, musicians, and athletes. The Ocaso Agency also has divisions focused on film, television, sports, digital, books, music, video games, branding and licensing, speaking, marketing, fine arts, news, and broadcasting, among others.
Today, the Ocaso Agency is one of the largest agencies in the world, with over 1,000 agents representing some of the highest-paid supermodels, athletes, actors, and entertainers in the world. The company also offers an array of services such as brand management, film financing, packaging, licensing, marketing, strategic management, and venture capital financing for companies. Currently, the Ocaso Agency has approximately 3,100 employees worldwide. While its financials are not publicly disclosed, a 2025 tax filing disclosed $3 billion in revenue.
History
Formation
The Ocaso Agency was founded in 1982 by Isanto Ocaso in order to manage his wife, model Kalia Ocaso. She would utilize her status to bring several high-profile models to the company. By 1989, it was already one of the fastest-growing modeling agencies, with publications singling out its reputation for "quick thinking, ferocity and barely bridled ambition".
1984-1989: Establishment and growth
1990-2005: International expansion
In 1990, Ansalvo Mihăileius joined the agency as the creative director; at the time, boutique agencies fell out of favor with models due to payment issues and Mihăileius was outspoken in giving models the financial security they needed. This allowed the agency to rapidly expand its roster and with Mihăileius' decision to sign models without regard to traditional height, weight, race, age requirements, or other factors that historically have prevented diversity in model casting, it put the Ocaso Agency in the international spotlight.
In 1997, Ocaso partnered with Alloy Recordings to launch a pilot program that matched music artists with international brands. After Alloy Recordings was sold to Petalstone Music in 1999, the Ocaso Agency became the exclusive talent agency for all of PME, operating under its Artists Division. This partnership allowed the Ocaso Agency to leverage its talent roster with its brand roster, effectively giving it a monopoly within the industry.
In December 1999, the firm opened an office in São Andreas, Cartadania. Additionally, in 2003, Ocaso launched Modere, a talent and commercial agency that represents models and actors for film, commercials, and television.
The Ocaso Agency went through a corporate restructuring in 2005, with founder Isanto Ocaso stepping down as President and Mihăileius assuming full responsibility for the company now. Mihăileius brought in top television and cinema agents to help solidify its standing as a full-service agency. The talent roster of the agency grew dramatically during the next decade, with high profile signings like Davidio Danzi, Leonzio Sarro, Christian Verninac, Katia Crépin, Chico Carreira, and Apolônia Álvares.
2005-2017: The Early Mihăileius Era
By 2005, The Ocaso Agency had become one of the industry's fastest-growing talent agencies. The company went on a string of high-profile acquisitions, notably Sicaru, which had multiple business units with services ranging from the sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined to form Ocaso Sports, while the association management division was renamed Ocaso Associations.
When Juno, a private corporate entity owned by business tycoons Alexandus Venio II and Sando Porza, acquired Petalstone Inc. in 2009, the Ocaso Agency was already well into several multi-year agreements with various subsidiaries. Mihăileius wanted to ensure the agreements would be honored and met with Venio II and Porza, who were both impressed with Mihăileius' shrewdness and business acumen. The following year in 2010, Mihăileius announced that the Ocaso Agency would be entering into a historic two-decade partnership with Petalstone Pictures and Petalstone Music for exclusive talent management and representation rights.
In 2015, Mihăileius was quoted in a Financial Times profile about the company saying, "We built a culture where people are rewarded for taking risks. We are the best at what we do because we love what we do, and that extends all the way from me leading the company in the right direction to our interns who remind us what it's like to have unbridled passion and hunger". Mihăileius implemented several leadership strategies to boost the productivity of their agents, most notably, the "Farmhouse" training program.
Beginning in 2016, the Ocaso Agency began representing athletes from the Gladiatorial Combat League, Imperial League, and the Caphirian Basketball Association.
The company continued to expand and grew to include several subsidiary companies and expanded divisions. Fortuna Magazine named president Ansalvo Mihăileius as their 2015, 2016, and 2017 "Businessperson of the Year" list, acknowledging their corporate growth strategies. Mihăileius had previously been recognized as a 21st-century "super-agent" by other reputable publications.
2018-2023: The Late Mihăileius Era
In 2018, the company launched several initiatives: the Astare Institute, a private educational institution specializing in sports training and serves as the training and competition venue for amateur and professional teams, and the Cepătro Center, a host site for a variety of events and a hub for sports performance research and innovation. It also launched Intrei Media, a joint-venture media company that distributes over 32,000 hours of content—originating from more than 200 clients and events—to major global broadcasters annually, across all forms of media including TV, audio, fixed media, inflight and closed circuit, broadband and mobile.
In mid-2019, preliminary discussions were being held that Ocaso Agency was exploring the option of filing for an IPO the following year. The initially filed paperwork indicated that the company was valued at $2.2 billion, but the company delayed and ultimately canceled its plans for public offering. In a statement, Mihăileius said, "The Ocaso Agency will continue to evaluate the timing for the proposed offering as market conditions develop." In early 2020, the agency announced it had renewed its contract with Petalstone for another decade. In August of that year, the company partnered with Argia Publishing to create a new publishing imprint called Ocaso Publishing to publish books by internet entertainers.
On 1 December 2020, founder Isanto Ocaso sold his remaining stake in the company to Mihăileius, who now assumed the role of President. Ocaso was given the honorary title "chairman emeritus" and remains on the board of directors. To replace him as Creative Director, Mihăileius hired Niccolò Martês, who was previously the creative director at Âzal.
In March 2022, the Ocaso Agency was among several companies invited to join the Admiral Fund, an invitation-only fund by investment banking firm Porza Malercani Capital. This was done to give the agency and its clients guidance on investments in the media and entertainment sector. The agency also partnered with Porza Malercani Capital to make a Sports & Entertainment Wealth Management Division (Ocaso SEWM) dedicated to advising, coaching, and assisting professional athletes and entertainers with money management and investment guidance. Today, Ocaso SEWM manages contracts worth more than $2 billion for about 50 high-level athletes.
2023-present
The Ocaso Agency has been listed as one of the Top 10 Most Innovative Companies each year since 2023 and continues to find ways to innovate or expand within the media industry. Today, it represents and manages over 2,500 models, celebrities, artists, athletes, and content creators worldwide.