Ocaso Agency: Difference between revisions
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{{Infobox company | {{Infobox company | ||
| name = | | name = Ocaso Agency | ||
| logo = Ocaso-logo2.svg | | logo = Ocaso-logo2.svg | ||
| type = Private | | type = Private | ||
| Line 15: | Line 15: | ||
| key_people = Isanto Ocaso (Founder) <br/> Ansalvo Mihăileius (President) </br> Niccolò Martes (Creative Director) | | key_people = Isanto Ocaso (Founder) <br/> Ansalvo Mihăileius (President) </br> Niccolò Martes (Creative Director) | ||
| revenue = $3.39 billion (2036) | | revenue = $3.39 billion (2036) | ||
| members = | | members = 2515 clients <br />3188 staff | ||
}} | }} | ||
The '''Ocaso Agency''' is a full service modeling and talent agency headquartered in [[Venceia]], [[Caphiria]]. The company also has offices in [[Castra Vetera]], Hyduna, Ceará, and Pivoli. Founded in [[1982]] by Isanto Ocaso, it currently provides full-service representation and management to models, entertainers, artists, musicians, and athletes. Today the Ocaso Agency also represents a wide variety of acclaimed film and television stars. The agency represents more than a quarter of the highest paid supermodels. | The '''Ocaso Agency''' is a full service modeling and talent agency headquartered in [[Venceia]], [[Caphiria]]. The company also has offices in [[Castra Vetera]], Hyduna, Ceará, and Pivoli. Founded in [[1982]] by Isanto Ocaso, it currently provides full-service representation and management to models, entertainers, artists, musicians, and athletes. Today the Ocaso Agency also represents a wide variety of acclaimed film and television stars. The agency represents more than a quarter of the highest paid supermodels. | ||
==History== | ==History== | ||
===Formation=== | ===Formation=== | ||
The Ocaso Agency was founded in 1982 by Isanto Ocaso in order to manage his wife, model [[Kalia Ocaso]]. She would utilize her status to bring several high-profile models to the company. By | The Ocaso Agency was founded in 1982 by Isanto Ocaso in order to manage his wife, model [[Kalia Ocaso]]. She would utilize her status to bring several high-profile models to the company. By 1989, it was already one of the fastest-growing modeling agencies, with publications singling out its reputation for "quick thinking, ferocity and barely bridled ambition". | ||
=== | |||
In | === 1984-1989: Establishment and growth === | ||
===1990-2005: International expansion=== | |||
In 1990, [[Ansalvo Mihăileius]] joined the agency as the creative director; at the time, boutique agencies fell out of favor with models due to payment issues and Mihăileius was outspoken in giving models the financial security they needed. This allowed the agency to rapidly expand its roster and with Mihăileius' decision to sign models without regard to traditional height, weight, race, or age requirements, or other factors that historically have prevented diversity in model casting, it put the Ocaso Agency in the international spotlight. | |||
In 1997, Ocaso partnered with Alloy Recordings to launch a pilot a program that matched music artists with international brands. After Alloy Recordings was sold to [[Petalstone|Petalstone Music]] in 1999, the Ocaso Agency became the exclusive talent agency for all of PME, operating under its Artists Division. This partnership allowed the Ocaso Agency to leverage its talent roster with its brand roster, effectively giving it a monopoly within the industry. | |||
In December 1999, the firm opened an office in [[São Andreas]], [[Cartadania]]. Additionally in 2003, Ocaso launched Modere, a talent and commercial agency that represents models and actors for film, commercials, and television. | |||
The Ocaso Agency went through a corporate | The Ocaso Agency went through a corporate restructuring in 2005, with founder Isanto Ocaso stepping down as President and Mihăileius assuming full responsibility for the company now. Mihăileius brought in top television and cinema agents to help solidify its standing as a full service agency. The Ocaso Agency's talent roster grew dramatically during the next decade, with high profile signings like Davidio Danzi, Leonzio Sarro, Christian Verninac, Katia Crépin, Chico Carreira, and Apolônia Álvares. | ||
=== | ===2005-2017: The Early Mihăileius Era=== | ||
By | By 2005, The Ocaso Agency had become one of the industry's fastest-growing talent agencies. The company went on a string of high profile acquisitions, notably Sicaru, which had multiple business units with services ranging from sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined to form Ocaso Sports, while the association management division was renamed Ocaso Associations. | ||
When the [[Venio-Porza Sodesterium]] acquired Petalstone Inc. in 2009, the Ocaso Agency was already well into several multi-year agreements with various subsidiaries. Mihăileius wanted to ensure the agreements would be honored and met with Venio II and Porza, who were both impressed with Mihăileius' shrewdness and business acumen. The following year in 2010, Mihăileius announced that the Ocaso Agency would be entering in a historic two-decade partnership with Petalstone Pictures Entertainment and Petalstone Music Entertainment for exclusive talent management and representation rights. | |||
In 2015, Mihăileius was quoted in a Financial Times profile about the company saying, "We built a culture where people are rewarded for taking risks. We are the best at what we do because we love what we do, and that extends all the way from me leading the company in the right direction to our interns who remind us what it's like to have unbridled passion and hunger". Mihăileius implemented several leadership strategies to boost the productivity of their agents, most notably, the "Farmhouse" training program. | |||
Beginning in 2016, the Ocaso Agency began representing athletes from the [[Gladiatorial Combat League]], [[Caphirian Football League]], and the [[Caphirian Basketball Association]]. | |||
In | The company continued to expand and grew to include several subsidiary companies and expanded divisions. Fortuna Magazine named president Ansalvo Mihăileius as their 2015, 2016, and 2017 "Businessperson of the Year" list, acknowledging their corporate growth strategies. Mihăileius had previously been recognized as a 21st-century "super agent" by other reputable publications. | ||
===2018-2023: The Late Mihăileius Era=== | |||
In 2018, the company launched several initiatives: the [[Astare Institute]], a private educational institution specializing in sports training and serves as the training and competition venue for amateur and professional teams, the host site for a variety of events, and a hub for sports performance research and innovation. It also launched [[Intrei Media]], a joint-venture media company that distributes over 32,000 hours of content—originating from more than 200 clients and events—to major global broadcasters annually, across all forms of media including TV, audio, fixed media, inflight and closed circuit, broadband and mobile. | |||
In | In mid-2019, preliminary discussions were being held that Ocaso Agency was exploring the option of filing for an IPO the following year. The initial filed paperwork indicated that the company was valued at $2.2 billion, but the company delayed and ultimately cancelled its plans for public offering. In a statement, Mihăileius said "The Ocaso Agency will continue to evaluate the timing for the proposed offering as market conditions develop." | ||
In early 2020, the agency announced it had renewed its contract with Petalstone for another decade. In August of that year, the company partnered with Argia Publishing to create a new publishing imprint called Ocaso Publishing to publish books by internet entertainers. | |||
On 1 December 2020, founder Isanto Ocaso sold his remaining stake in the company to Mihăileius, who now assumed the role of President. Ocaso was given the honorary title "chairman emeritus" and remains on the board of directors. To replace him as Creative Director, Mihăileius hired Niccolò Martês, who was previously the creative director at [[Âzal]]. | |||
In | In March 2022, the Ocaso Agency was among several companies invited to join the Admiral Fund, an invitation-only fund by investment banking firm [[Porza Malercani Capital]]. This was done to give the agency and its clients guidance on investments in the media and entertainment sector. The agency also partnered with Porza Malercani Capital to make a Sports & Entertainment Wealth Management Division (Ocaso SEWM) dedicated to advising, coaching, and assisting professional athletes and entertainers with money management and investment guidance. Today, Ocaso SEWM manages contracts worth more than $2 billion for about 50 high-level athletes. | ||
=== 2023-present === | |||
The Ocaso Agency has been listed as one of the Top 10 Most Innovative Companies each year since 2023 and continues to find ways to innovate or expand within the media industry. Today, it represents and manages over 2,500 models, celebrities, artists, athletes and content creators worldwide. | |||
[[Category:Companies]] | [[Category:Companies]] | ||
[[Category:Companies in Caphiria]] | [[Category:Companies in Caphiria]] | ||
[[Category:Caphiria]] | [[Category:Caphiria]] | ||
Revision as of 00:35, 7 March 2022
 | |
| Company type | Private |
|---|---|
| Industry | Modeling and talent agency |
| Founded | 1982; 55 years ago |
| Headquarters | , |
Area served | Worldwide |
Key people | Isanto Ocaso (Founder) Ansalvo Mihăileius (President) Niccolò Martes (Creative Director) |
| Revenue | $3.39 billion (2036) |
| Members | 2515 clients 3188 staff |
The Ocaso Agency is a full service modeling and talent agency headquartered in Venceia, Caphiria. The company also has offices in Castra Vetera, Hyduna, Ceará, and Pivoli. Founded in 1982 by Isanto Ocaso, it currently provides full-service representation and management to models, entertainers, artists, musicians, and athletes. Today the Ocaso Agency also represents a wide variety of acclaimed film and television stars. The agency represents more than a quarter of the highest paid supermodels.
History
Formation
The Ocaso Agency was founded in 1982 by Isanto Ocaso in order to manage his wife, model Kalia Ocaso. She would utilize her status to bring several high-profile models to the company. By 1989, it was already one of the fastest-growing modeling agencies, with publications singling out its reputation for "quick thinking, ferocity and barely bridled ambition".
1984-1989: Establishment and growth
1990-2005: International expansion
In 1990, Ansalvo Mihăileius joined the agency as the creative director; at the time, boutique agencies fell out of favor with models due to payment issues and Mihăileius was outspoken in giving models the financial security they needed. This allowed the agency to rapidly expand its roster and with Mihăileius' decision to sign models without regard to traditional height, weight, race, or age requirements, or other factors that historically have prevented diversity in model casting, it put the Ocaso Agency in the international spotlight.
In 1997, Ocaso partnered with Alloy Recordings to launch a pilot a program that matched music artists with international brands. After Alloy Recordings was sold to Petalstone Music in 1999, the Ocaso Agency became the exclusive talent agency for all of PME, operating under its Artists Division. This partnership allowed the Ocaso Agency to leverage its talent roster with its brand roster, effectively giving it a monopoly within the industry.
In December 1999, the firm opened an office in São Andreas, Cartadania. Additionally in 2003, Ocaso launched Modere, a talent and commercial agency that represents models and actors for film, commercials, and television.
The Ocaso Agency went through a corporate restructuring in 2005, with founder Isanto Ocaso stepping down as President and Mihăileius assuming full responsibility for the company now. Mihăileius brought in top television and cinema agents to help solidify its standing as a full service agency. The Ocaso Agency's talent roster grew dramatically during the next decade, with high profile signings like Davidio Danzi, Leonzio Sarro, Christian Verninac, Katia Crépin, Chico Carreira, and Apolônia Álvares.
2005-2017: The Early Mihăileius Era
By 2005, The Ocaso Agency had become one of the industry's fastest-growing talent agencies. The company went on a string of high profile acquisitions, notably Sicaru, which had multiple business units with services ranging from sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined to form Ocaso Sports, while the association management division was renamed Ocaso Associations.
When the Venio-Porza Sodesterium acquired Petalstone Inc. in 2009, the Ocaso Agency was already well into several multi-year agreements with various subsidiaries. Mihăileius wanted to ensure the agreements would be honored and met with Venio II and Porza, who were both impressed with Mihăileius' shrewdness and business acumen. The following year in 2010, Mihăileius announced that the Ocaso Agency would be entering in a historic two-decade partnership with Petalstone Pictures Entertainment and Petalstone Music Entertainment for exclusive talent management and representation rights.
In 2015, Mihăileius was quoted in a Financial Times profile about the company saying, "We built a culture where people are rewarded for taking risks. We are the best at what we do because we love what we do, and that extends all the way from me leading the company in the right direction to our interns who remind us what it's like to have unbridled passion and hunger". Mihăileius implemented several leadership strategies to boost the productivity of their agents, most notably, the "Farmhouse" training program.
Beginning in 2016, the Ocaso Agency began representing athletes from the Gladiatorial Combat League, Caphirian Football League, and the Caphirian Basketball Association.
The company continued to expand and grew to include several subsidiary companies and expanded divisions. Fortuna Magazine named president Ansalvo Mihăileius as their 2015, 2016, and 2017 "Businessperson of the Year" list, acknowledging their corporate growth strategies. Mihăileius had previously been recognized as a 21st-century "super agent" by other reputable publications.
2018-2023: The Late Mihăileius Era
In 2018, the company launched several initiatives: the Astare Institute, a private educational institution specializing in sports training and serves as the training and competition venue for amateur and professional teams, the host site for a variety of events, and a hub for sports performance research and innovation. It also launched Intrei Media, a joint-venture media company that distributes over 32,000 hours of content—originating from more than 200 clients and events—to major global broadcasters annually, across all forms of media including TV, audio, fixed media, inflight and closed circuit, broadband and mobile.
In mid-2019, preliminary discussions were being held that Ocaso Agency was exploring the option of filing for an IPO the following year. The initial filed paperwork indicated that the company was valued at $2.2 billion, but the company delayed and ultimately cancelled its plans for public offering. In a statement, Mihăileius said "The Ocaso Agency will continue to evaluate the timing for the proposed offering as market conditions develop." In early 2020, the agency announced it had renewed its contract with Petalstone for another decade. In August of that year, the company partnered with Argia Publishing to create a new publishing imprint called Ocaso Publishing to publish books by internet entertainers.
On 1 December 2020, founder Isanto Ocaso sold his remaining stake in the company to Mihăileius, who now assumed the role of President. Ocaso was given the honorary title "chairman emeritus" and remains on the board of directors. To replace him as Creative Director, Mihăileius hired Niccolò Martês, who was previously the creative director at Âzal.
In March 2022, the Ocaso Agency was among several companies invited to join the Admiral Fund, an invitation-only fund by investment banking firm Porza Malercani Capital. This was done to give the agency and its clients guidance on investments in the media and entertainment sector. The agency also partnered with Porza Malercani Capital to make a Sports & Entertainment Wealth Management Division (Ocaso SEWM) dedicated to advising, coaching, and assisting professional athletes and entertainers with money management and investment guidance. Today, Ocaso SEWM manages contracts worth more than $2 billion for about 50 high-level athletes.
2023-present
The Ocaso Agency has been listed as one of the Top 10 Most Innovative Companies each year since 2023 and continues to find ways to innovate or expand within the media industry. Today, it represents and manages over 2,500 models, celebrities, artists, athletes and content creators worldwide.