Chromeria
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Chromeria Autoki Inc., commonly known as Chromeria, is a Caphirian multinational automotive manufacturing conglomerate based in Sanstro, Thessia Province. It designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines, and turbo-machinery and offers related services including financing, leasing and fleet management. It is Caphiria's largest automaker by sales and the world's 13th-largest, selling 5.4 million vehicles in 2035.
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| Company type | Public |
|---|---|
| CHRO | |
| Industry | Automotive |
| Founded | 15 August 1978; 48 years ago |
| Headquarters | Sanstro, Thessia , |
Area served | Worldwide |
Key people |
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| Products | Automobiles, commercial vehicles, internal combustion engines, motorcycles, turbo-machinery |
Production output | 5,475,249 |
| Revenue | $88 billion |
| $15.468 billion | |
| Total equity | $96.2 billion |
| Owner |
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Number of employees | 205,150 |
| Divisions |
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| Subsidiaries |
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It is the majority-owner of Chromeria Automotive Group (CAG), which owns and sells passenger vehicles across its major brands: Parneri, Moniari, Lavitro, Thero, Aulleride and its flagship Chromeria marquee; motorcycles under its Antio and Balziani brands; and commercial vehicles, trucks, and buses under the Levoco and Chromeria Commercial brands.
The company is organized into 4 primary divisions: Chromeria Transportation (the principal automotive division which oversees its passenger and motorcycle brands); Chromeria Commercial Services (responsible for the management and production of light commercial vehicles); Chromeria Design (responsible for automobile design and engineering); Chromeria Manufacturing (produces large-bore diesel engines and turbomachinery, marine propulsion systems, power plant applications and turbochargers); and Chromeria International (oversees international operations).
The company has operations across the world, operating 100 production facilities across 27 countries. In addition to its corporate headquarters in Sanstro, Chromeria has a secondary "cultural" headquarters in the Stava Region of Belactrum Province. The current Chief Executive is Serro Cleari and Arserello Rubio is Chairman.
History
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Timeline
- 1978: Founded by XYZ
- 1990 - Chromeria gets approved for several PSB grants
- 1993 - Chromeria launches Loviar and Ducerrot brands for commercial use
- 1994 - Loviar and Ducerrot generate $1 billion in annual revenue, becomes best-selling commercial auto manufacturer in Caphiria
- 1996 - Chromeria acquires Calchia Autoki, forms Chromeria Commercial Services to handle all commercial business
- 1997 - Chromeria releases its first car under Chromeria Black, the Kolichero, to critical acclaim
- 2001 -
- Quicksilver Industries acquires minority stake in Chromeria
- Chromeria sells its entire industrial division Chromeria Industrial Solutions to Quicksilver Industries for $12 billion cash
- 2002 - Chromeria acquires Aulleride for $2.7 billion
- 2005 - Chromeria sells its Financial Services division (Chromeria Financial Services and Chromeria Credit) to CIB Aestrum for $8.9 billion cash
- 2007 - Chromeria enters a long-term agreement with Aestrum Bank as its financing partner to provide finances, leases and insures across its vehicles and customers
- 2009 - Chromeria opens secondary headquarters in Stava region of Belactrum Province
- 2010 - Chromeria acquires 51% of BAU Universal for a reported $30 billion in half-cash deal
- 2015 - Lavitro fully acquired in $17.5 billion equity deal
- 2018 -
- Thero Automotive acquired for $10 billion
- Rhoria Prototypes purchased for $2.5 billion
Organization
Business divisions
Transportation
- Chromeria Automotive Group: 75% ownership — The holding company for Chromeria's current and defunct passenger marques
- Chromeria: 100% ownership —
- Parneri: 100% ownership —
- Moniari: 100% ownership —
- Lavitro: 100% ownership — A luxury sports car manufacturer. The company was fully acquired in 2015
- Aulleride: 100% ownership — A mid-class vehicle division primarily operating for and in the Urcean market. Acquired in 2002
- Thero Automotive: 100% ownership — An automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Acquired in 2018
- Yuanwei Group: 49% ownership — An entry-level automobile manufacturer that produces small, affordable vehicles. Primarily active in Audonia.
- Chromeria Automotive Components: The holding company for Chromeria's automotive components factories and research, testing and other facilities
- Chromeria Performance: The high performance division and brand name used for its motorsport and racing activity.
- Chromeria Black: Responsible for the development of the company's highest-performance vehicles. They mainly produce specially tuned versions of production vehicles but they do occasionally develop models independently of the rest of the company.
- Chromeria White: The research & development division responsible for creating new products (passenger engines, platforms, auto parts, transmissions, etc.) and automobile technologies
Commercial Services
Chromeria Commercial Services (CCS): Oversees the production of the company's commercial vehicles. The range of products on offer includes light-, medium-, and heavy-duty trucks, as well as vans and buses. It also manufactures diesel engines for heavy vehicles as well as marine and general industrial applications. CCS mainly has its production facilities in Crona and its sales and service organization and finance companies are worldwide. CCS manages the Santis, Ducerrot, Loviar, Caterella and Calchia brands.
Chromeria Design
- Chromeria Design Studio (CDS): Primarily focuses on automobile design, CDS also offers product design, project management, styling, packaging, engineering, modeling, prototyping and testing services to manufacturers worldwide.
- BAU Universal: 51% ownership — An independent coachbuilding company and total design firm with a 23,000 square meter (250,000 sq ft) studio and workshop.
- Rhoria Prototypes: Specializes in developing automobile prototypes and models for car manufacturers around the world. They also frequently work with filmmakers to develop stunt vehicles
Chromeria Manufacturing
- Chromeria Manufacturing Systems (CMS): The flagship company builds exhaust-gas turbochargers for high charging pressures with single-stage radial and axial turbines. The performance spectrum of these chargers, which are used both in two-stroke and four-stroke marine engines and in stationary systems, ranges from around 300 kW to 30,000 kW of engine power. CMS also develops two-stroke engines with a range of outputs from 2 MW to 90 MW, medium-speed four-stroke engines that cover a performance range from 450 kW to 21,600 kW and can be operated using liquid or gaseous fuel. Medium-speed engines are deployed to propel all types of merchant vessels, but are also used in passenger ships thanks to their compact nature and their amenability to flexible mounting.
- Previ Systems: Produces Tubular Reactor Systems for the Chemical and Petrochemical Industries and research organizations
- Kastona Vello Machinery: Develops and produces a variety of compressors, as well as steam and gas turbines for power generation. Furthermore, the company offers gas-compression systems for the oil- and gas industry (Upstream, Midstream and Downstream). This includes hermetically sealed compressors using magnetic bearings as well as high-pressure barrel compressors, with exit pressures ranging from 300 to 1,000 bar.
- Senzara Industrial Systems: Produces isothermal compressors for use in the production of industrial gases. These are supplied for standard industrial applications such as in the manufacture of specialty chemicals and metal products. Other applications include the handling of bulk carbon dioxide and the production of bulk quantities of oxygen and nitrogen.
- Chromeria Energy Solutions and Power Management (CES/PM): Produces a range of products from small emergency power generators to turnkey power plants with outputs of up to 400 MW. The range of stationary systems comprises four-stroke engines with a unit output of 450 kW to 21,600 kW and two-stroke engines for unit outputs of up to 80,000 kW. CES diesel engines are operated using heavy fuel oil, diesel, gas or renewable fuels such as Jatropha oil, animal fat or recycled vegetable oils. Under the Power Management sub brand, the firm supplies integrated solutions for the management, operation and maintenance of diesel-fueled power plants.
Chromeria Automotive Group
Parneri
Moniari
Aulleride
Lavitro
Lavitro is a luxury sports car manufacturer. The brand is known for its luxury vehicles, buses, coaches, and trucks. In 2002, the company had ambitious plans and product launches which caused them to increase production, forcing substantial investment. Chromeria bought a 7.5% share in Lavitro in 2003 and Lavitro sold 20,000 units. Chromeria gradually increased its stake in Lavitro as the it increased its model variants and the prestige of the brand grew.
By 2009, Chromeria had a 51% ownership stake in Lavitro and in 2011 introduced the brands most iconic model, the Lavitro Glorius. This model helped Lavitro sell a historic record of 57,500 units on a 40,000 target. Chromeria took full control of Lavitro in 2015 and made Lavitro its luxury brand.
Lavitro currently produces 6 models:
| Doletatis | Demoveo | Glorius Ultimus | Saleaperta | Promissa | Coercio |
|---|---|---|---|---|---|
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4-door saloon |
4-door saloon |
2+2 Grand tourer |
2+2 Convertible |
5-door SUV |
2+2 grand tourer |
Thero Automotive
Thero Automotive is an automobile manufacturer specializing in high-performance sports cars, SUVs and sedans.
Chromeria
Technology and innovations
Corporate governance
Executive management
- Serro Cleari (Chief Executive)
- Michetto Tangotera (Principal Executive of Operations)
- Gerano Valessano (Principal Executive of Marketing)
- Rodria Negyrius (Principal Executive of Sales)
- Danis Margiacomo (Principal Executive of Finance)
- Gullus Lucatore (Principal Executive of Human Relations)
- Aurio Mazzaronio (Principal Executive of Integrity and Legal Affairs)
- Lauctus Radovincava (Vice Executive of Transportation)
- Sagori Cristirenzo (Vice Executive of Commercial Services)
- Quavio Sacchermino (Vice Executive of Design Services)
- Valerin Mariace (Vice Executive of Financial Services)
- Caretalise Gaucina (Vice Executive of Manufacturing)
- Carlina Vasilvezio (Vice Executive of International Services)
Board of directors
- Arserello Rubio (Non-Executive Chairman)
- Serro Cleari (Executive Chairman)
- Hostraius Decmussa
- Navia Reschetta
- Alexandus Venio II
- Persa Tomassari
- Sandria Mancieria
- Léonie-Polymnie Chater
- Celestine Perraudin
There are an additional 7 board members.