Brùdispan
Brùdispan (/brʲʉ.dɪs.pan/) is a Kiravic Coscivian word with calques and close equivalents in other languages of Kiravia. Morphologically, the word breaks down into two roots, brùv ("fæces") and dispan ("remnant"), and refers literally to incomplete evacuation of the bowel. However, along with its adjectival form brùdispax, it is more commonly used to denote a product or result that falls short of its intended goals due to lack of effort and/or failure to successfully balance competing design aims and priorities, yielding a result that is worse than useless and usually actively detrimental to its original purpose.
In Ænglish, brùdispax is usually translated as "half-assed". However, most translators believe that although this translation has the happy advantage of working on two levels, it does not fully capture the unique semantics of the Coscivian term.
In Kiravia (and perhaps other countries of Coscivian heritage), Coscivian cultures (some more than others) are seen as having a particular penchant for brùdispakar, and the concept is closely associated with the notion of kētka (loosely "slack").
Since the Kiravian economic liberalisation of the 21190s, brùdispan has been extensively analysed in the fields of managerial science, industrial psychology, and cross-cultural communication, not only in Kiravia, but also abroad as international corporations have expanded their dealings with Kiravians and discovered the need to minimise the risk of receiving brùdispax deliverables.
Examples
- Many academic assessments of Kirosocialism have judged it classically brùdispax, attributing its failure to a mix of ideological incoherence (which created a muddy and unstable matrix of competing policy goals) and organisational complacency, corruption, and sclerosis. Critiques of this nature have been posited both by opponents of socialism and by more orthodox left-wingers who "dismiss Kirosocialism with contempt as a half-hearted and inefficient compromise which has the merits neither of socialism nor of capitalism."
- The name of the wire service Agśensuv Kirav-Press, which does not mean anything in any language, was devised by its founder Śirád Mabior as an attempt at foreign branding that would be vaguely recognisible to Kiravians as meaning "Kirav Press Agency", while putting on a cosmopolitan, pseudo-Burgittan air. However, a brand strategy report commissioned by the company in 21201 found that in reality Kiravians neither pick up on the suggested meaning of "Kirav Press Agency" nor perceive the name as foreign or cosmopolitan.