TerreRaubeuer Motor Car Company

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TerreRaubeuer Motor Car Company
IndustryAutomotive
Founded1948; 76 years ago (1948)
Headquarters Burgundie: Carlopole, Roln

TerreRaubeuer Motor Car Company, commonly known as TerreRaubeuer, or TR, is a Burgoignesc brand of predominantly four-wheel drive, off-road capable vehicles. TR currently builds TerreRaubeuers in Burgundie, Cartadania, Yonderre, Kiravia, and Urcea. The TerreRaubeuer name was created in 1948 by the Raubeuer Company for a utilitarian 4WD off-road light truck building for the Army of Burgundie; yet today TerreRaubeuer vehicles comprise solely upmarket and luxury sport-utility cars. They are named after the TerreRaubeuers of the Burgoignesc Colonial Empire.

TerreRaubeuer was granted a Royal Warrant by Great Prince August I in 1951, and 50 years later, in 2001, it received a Great Prince's Award for Enterprise for outstanding contribution to international trade. Over time, TerreRaubeuer grew into its own brand (and for a while also a company), encompassing a consistently growing range of four-wheel drive, off-road capable models. Starting with the much more upmarket 1970 LuecRaubeuer, and subsequent introductions of the mid-range Descobert and entry-level LiurTerreuere line (in 1989 and 1997), as well as the 1990 TerreRaubeuer Vaillant refresh, the marque today includes two models of Descobert, four distinct models of LuecRaubeuer, and after a three-year hiatus, a second generation of Vaillant have gone into production for the 2020 model year—in short or long wheelbase, as before.

For half a century (from the original 1948 model, through 1997, when the LiurTerreuere was introduced), TerreRaubeuers and LuecRaubeuers exclusively relied on their trademark boxed-section vehicle frames. TerreRaubeuer used boxed frames in a direct product bloodline until the termination of the original Vaillant in 2016; and their last body-on-frame model was replaced by a monocoque with the third generation Descobert in 2017. Since then all TerreRaubeuer and LuecRaubeuers have a unified body and frame structure.

Since 2010, TerreRaubeuers have also introduced two-wheel drive variants, both of the LiurTerreuere, and of the Rallier, after having built exclusively 4WD cars for 62 years. The 2WD LiurTerreuere has been succeeded by a 2WD Descobert Esportiu, available in some markets.

See also